— Scalable Strategies
content marketing & SEO Strategies
We don’t believe in the “blogging and praying” model. Instead, we have a 2-step approach:
1. Scroll-stopping content
2. Show it to the right people
This may seem simple, but it contains much refinement about how successful content marketing and SEO will work for business-to-business (B2B) and business-to-client (B2C) in 2023.
Discover how our “Trifecta” strategy is scaling businesses!
Firstly, crafting attention-grabbing content centers on understanding your audience’s persona, without a universal one-size-fits-all formula.
→ What are their goals?
→ What are their pain points?
→ What are their aspirations?
→ What type of content do they consume?
Secondly, presenting it to the appropriate individuals entails a diverse range of strategies:
→ What are their goals?
→ What are their pain points?
→ What are their aspirations?
→ What type of content do they consume?
Unlock Your Business’ Hidden Potential with Our Proven Trifecta Strategy
Content is Worthless without Strategy, Promotion, Outreach & Distribution.
We go beyond just creating great content—we put it to WORK. There is a JOB for every blog, infographic, video, video animation or ebook.
The strategy and growth are driven by every piece working in sync that helps GROW traffic, fill the funnel, and scale your business. Check out our strategy!
The "Trifecta" Strategy
The “Trifecta” strategy can scale almost any business from 0 to 100,000 organic visits per month.
Sounds amazing right? That’s because it is. So how is it done? This is done by firing all 3 (tactical) cylinders in our content marketing approach.
This strategy focuses on driving short-term traffic and brand awareness through social content to your business, while also investing in long-term growth through evergreen and link-building content.
Exactly what does this mean?
It means that this optimal strategy can create success for almost any high-level business goal that your business needs to achieve.
But let’s be SMART, with any great success story, it does not happen overnight, right? This strategy is more difficult to accomplish than other digital marketing approaches, as it involves many moving pieces.
This means either investing more into content marketing to handle all of the various content or having a slower build-up as each piece starts to generate results.
Exactly How Scaling a Business Happen?
The idea of generating both long- and short-term results is what this approach is built upon.
It works by dividing your content into three specific types and using all of them together to generate traffic and brand awareness through social channels and email while also investing in organic search traffic over time.
→ First, we build your business an extensive library of evergreen content that is related to your target audience.
→ Second, we use link-building content to elevate the visibility of your evergreen content over time, driving organic traffic, which is managed by automated chats and comment bots.
→ Last, we generate short-term results by using social-viral content that drives traffic and engagement through social and traditional distribution channels.
Each of these components, on its own, serves a specific tactical purpose. But together they represent a complete strategy for growing a website through content marketing, SEO, and social media.
Working Together to Achieve Sustainable Business Growth.
We want to be a marketing partner for all of our clients. We can not achieve overnight results, because it does not exist.
We are focused on building a long-term relationship on the basis of mutual trust and respect, repeatable processes, scalable strategies, and consistent results.
We can also work as an extension of your startup team, bringing a full range of skills and experience.
In the typical engagement, our team will own every part of your content marketing strategy:
Scope of Work
- Research, strategy, and competitive analysis
- Ongoing content management
- Writing and Editing
- Design, data visualization, sourced photography
- Content promotion (non-paid)
- Community Outreach
- Content syndication
- Linkbuilding
Is Zozazi the Content Marketing Agency for Your Startup or SMB?
Have you ever worked with someone and things just weren’t going right? Maybe the communication wasn’t working or you didn’t feel like you were on the same page.
We hate that feeling.
Our company is built around our values, finding a good fit and doing right by the people we work with. We value our relationships more than anything else. First and foremost, we want to know if there is a fit, and second, if it makes sense to move forward.
How to know if your startup is a good fit for our content marketing services:
We Could Be a Fit
- You are looking for sustainable growth.
- You are willing to invest in content marketing for a long period of time.
- You have funding or budget to fund an ongoing partnership
- You want a partner who will own and drive the entire content marketing strategy.
We Are Probably Not a Fit
- You want quick overnight results.
- You are looking for low-quality, mass-produced, cheap content.
- Your goals include shady, black/gray-hat, bulk link building
- You want a one-off project or marketing campaign.
- You have a team of in-house writers already creating content.
Does this fit with your growth goals? Let’s connect and discuss how we can help your startup build a smart and sustainable growth strategy.
Overview
Zozazi Digital Marketing is designed to build your business an extensive library of evergreen content, content that will remain relevant despite the passage of time.
This content will be tailored to best serve your target audience, ensuring that it is both interesting and useful. We will then use link-building tactics to elevating the visibility of your evergreen content over time, driving increased organic traffic and engagement with your brand.
02.
Our automated chat and comment bots will manage any customer queries or feedback you receive, providing a comprehensive and professional customer service experience.
We also provide social-viral campaigns, utilizing traditional and social distribution channels for short-term results such as increased traffic and engagement. The campaigns are tailored to reach your target audience more effectively, allowing for maximum impact from their efforts.
03.
With Zozazi Digital Marketing, you can rest assured knowing that all aspects of your digital marketing are taken care of.
From driving organic traffic through evergreen content and link-building strategies to engaging customers with automated chats and comments bots or increasing short term results through viral campaigns – we have it all covered!
Taking advantage of our services will ensure that you maximise the potential of digital marketing in order to build a successful business.
Let's Talk About Your Content Marketing & SEO Strategy
Book a strategy call with our team to discuss how we can help you hit your growth goals.
clients reviews
My business has experienced growth. After Zozazi got my brand out there, my online and one-store bookings went up. The designs of their content are amazing. My social media traffic has increased as well. You are worth every penny… Thank you so much!
Marika H.
Pet Grooming Owner